British automaker Rolls-Royce Motor Cars has begun testing on new aluminum space-frame architecture that will be implemented in models as soon as 2018.
In February 2015, the automaker announced the development of the aluminum space-frame, which will underpin all future models made by Rolls-Royce. Updating structural architecture keeps an automaker up-to-date in terms of design as well as safety requirements.
A better ride
By testing the new aluminum space-frame and sharing the news with enthusiasts, Rolls-Royce will be able to show its owners and fans that the new architecture will not compromise the auto brand’s designs.
Current testing of the aluminum space-frame is being done to ensure that the structure delivers and upkeeps Rolls-Royce’s “magic-carpet ride” trademark no matter the surface or weather conditions.
The testing is in the first stage of a development program that will result in a new generation of Rolls-Royce models. These models are set to become available beginning early in 2018.

Rolls-Royce announces future engineering developments
“Since 2003 and the commissioning of the new home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring,” said Torsten Müller-Ötvös, CEO of Rolls-Royce, in a statement.
“Now it is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning,” he said. “This new architecture of pure luxury represents considerable investment in the future of our great brand.”
Rolls-Royce has also updated its marketing approach to appeal to a younger consumer base.
In September 2015, Rolls-Royce rolled into the next generation with its all-new Dawn convertible model.
For the first time, the BMW-owned brand unveiled a new model online, eschewing the traditional car show and other regular festivities. Unveiled at the Frankfurt Motor Show but streamed online, the Dawn Rolls-Royce convertible targets a younger, active audience (see story).
{"ct":"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","iv":"0e144fdef22f59e4c674e6cae6375aa2","s":"c5e4fd3fa9eb25af"}