May 12, 2020
China has been quite vocal about getting back on its feet after being hit with the COVID-19 coronavirus starting fall of last year.
Lockdowns imposed during the Chinese Lunar New Year seem to have paid off, resulting in more freedom of movement.
Exuberant reports about record sales at Hermès’ flagship store in Shanghai, followed by increased traffic in malls and restaurants give hope to luxury marketers that there is life after COVID-19.
China is key for luxury brands, accounting for 90 percent of all luxury sales growth worldwide last year. Fifty percent of Chinese consumption of luxury occurred on tourist travel overseas and nearly one out five purchases worldwide is Chinese origin.
In this hour-long webinar, Amrita Banta, Singapore-based managing director of Agility Research & Strategy, and American Marketer and Luxury Daily editor in chief Mickey Alam Khan will discuss:
Amrita BANTA, managing director, Agility Research & Strategy
Mickey ALAM KHAN, editor in chief, American Marketer and Luxury Daily
Webinar attendees can request the presentation deck.
This webinar is part of American Marketer's mission to inform, educate and inspire its valued subscribers. Thank you so much for your willingness to spend a precious hour with us.