American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Going mobile is no longer enough
How small to midsize businesses can benefit from mobile marketing
How to build an effective SMS program

Omnichannel retailing is getting personal
How to court a mobile app user
Data rules Echo, Siri and Google Now

Mobile advertising to get more creative to target shoppers
Do consumers always know what they want to buy?
Using digital to connect luxury shoppers with luxury brands

4 forces behind luxury complexity
Mobile offers and loyalty programs deserve a second look
Book excerpt: What do HENRYs want? The new style of luxury status symbols

3 challenges facing mobile programmatic buyers
Resurgence of SMS marketing
User acquisition via social platforms

5 new luxury retail formats to look out for this year
What is wrong with Apple?
Are exhibitions a wise investment for luxury brands?

Effect of time and location on sports fan engagement using mobile
Are you affluent or middle class? Why it matters
3 trends that will define mobile retail marketing in 2016

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now