American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Joe McCarthy

joe@napean.com

Confidence in US economy tapers in Q1: report
Japan, Western Europe lead luxury market in Q1: Bain
Tokyo, Singapore hottest markets for retail expansion: report

1.8B will travel internationally each year by 2030: report
6pc of retailers can identify consumers upon entering store: report
91pc of consumers do not want their data sold: report

Starwood maintains highest portfolio-wide digital IQ: L2
Affluent boomers most likely to travel in near future: report
Implicit, collaborative data collection minimizes privacy concerns: report

Luxury market bigger than typical delineation, claims Shullman Research founder
Freedom’s multidimensionality informs luxury consumers: McCann panel
Digital search pathways essential for auto consumers: report

Supply chain complexity stokes worry among automakers: report
Car sales in Europe rise 8.9pc: report
33pc of auto buyers influenced by word of mouth: report

Travel prices to rise across globe in 2015: report
NY real estate continues surge heading into year’s end: report
Retailers struggling to connect cross-channel dots: L2

What are luxury brands expanding for?
South Korea emerging as top global tastemaker: L2
Facebook ranks 3rd for reach, 28th for engagement: report

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now