American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Mickey Alam Khan

mickey@napean.com

Louis Vuitton is top-ranking luxury brand for brand value
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Kering publishes first biodiversity strategy as part of ambitious sustainability push

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Happy Fourth of July! Let freedom ring!

How PR can help you salvage the second half of 2020
French jeweler Boucheron, with “For Better and For Worse” podcast series, launches episodes on the Marlboroughs and Curzons
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What Google’s new policy on counterfeit goods listings means for luxury brands
How luxury fashion brands’ new creative direction is affecting content production
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Sohm v. Scholastic Inc. decision points to cost-effective ways to register copyrights
FHCM, in nod to times, picks Launchmetrics to digitize Haute Couture Week and Paris Fashion Week Men’s edition
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3 marketing must-haves to prepare for a renewed COVID-19 lockdown
Unique challenges of marketing to moms amid COVID-19
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Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Swiss reopening hints at slow, but positive recovery

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now