American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Mickey Alam Khan

mickey@napean.com

How marketing will have to change in a homebody, digital economy
What is up with affluent Shanghai women consumers six months on?
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The Virgilization of Virgil Abloh
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Importance of ecommerce for “Made in Italy” post-pandemic
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Must-know basics of trade dress law for the luxury goods business
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US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession

Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
Global wealthy begin shift to sustainable investing with pandemic overhang
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Subscribe now: Full access to 90,000+ articles, reports, videos and images
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5 consumer segments will shape demand post-pandemic, with shift in values: EY

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Key issue to consider: Brand DNA versus customer DNA
5 steps to turning a brand’s sales force into a relationship-building team post-pandemic

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now