American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Mickey Alam Khan

mickey@napean.com

Impacting shopping, 4 distinct consumer behavior trends emerging during COVID-19 crisis: EY
Challenge for skincare brands: cost to acquire customers will increase every year
It’ll be OK

Diane von Furstenberg’s Asia-Pacific head of biz dev on Shanghai Fashion Week
LVMH watch brands ditch Baselworld, following Swiss rivals in vitriolic split
How can brands ride on China’s rebound from COVID-19?

How Chinese shopping habits have changed after COVID-19
EU high court rules Amazon not liable for stocking infringing items sold by merchants on its platform
Who are the third-party platforms driving luxury ecommerce?

Below-the-line marketing may be key to new brand experience
Right discount: Best coupon marketing strategies for 2020
Managing remote teams: 8 mistakes to avoid

LVMH Prize’s top gong scrapped for this year over COVID-19
Coronavirus impact on marketing budgets
US government stimulus to help lockdown-affected brands and retailers has contradictory provisions

The WeChat Luxury Index 2020: Content is no longer king
Affluent consumers cannot wait to go on vacation: study
Splurge, not save: The changing dynamics of the Indian luxury consumer

An ode to the display banner ad more than 25 years later
Can Gucci do the renegade? Luxury brands in the era of TikTok
How the COVID-19 coronavirus – and my own diagnosis – changed how I do business

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now