American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Mickey Alam Khan

mickey@napean.com

Affluent listening of podcasts by generation and gender up
Forrester: Agencies will upgrade or fade away
Retailers, consumers hold differing views on inclusion, diversity: report

Land Rover mixes music, adventure to debut Defender in US
Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Jaquet Droz supports Swiss painters’ “artistic pilgrimage”

Adobe forecasts $143B in US online sales this holiday season
What is really important about The RealReal partnership with Burberry
Curation of varied voices creates influencer impact for beauty brands

Podcast: StyleSage’s Elizabeth Shobert discusses data analytics’ growing importance to fashion brands and retailers
Ferragamo makes a return to Men’s Fashion Week in Milan
Consumers are buying into the new Bottega Veneta

Anxious, lost consumers hungry to connect: Forrester predictions for 2020
Luxury brands should leverage culture, contemporary image to attract Gen Z
3 steps to sustain a thriving media publishing business

Kering joins pledge to avoid Arctic shipping routes
5 luxury brands killing it on Instagram – and why
Whisky value growth outweighs other collector assets: Knight Frank

Introducing Luxury Women to Watch 2020
Porsche No. 1 valued luxury brand worldwide, as Cartier swaps with Louis Vuitton for second place
The modern “Little Black Book”

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now