American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Mickey Alam Khan

mickey@napean.com

3 key factors that drove Alibaba’s 2019 Singles’ Day success
Geopolitical, economic uncertainty slowing luxury real estate pricing growth
Register Now: Luxury FirstLook 2020 New York Jan. 15

Blue is theme of 21st Annual Fashion + Design Conference Nov. 14-16 in New York
Register Now: Luxury FirstLook 2020 New York Jan. 15
Fast, transparent response to crises breeds continued brand loyalty

Billionaires safeguarding wealth with shifting investment strategies
Luxury real estate sales rebounded in Q3: Redfin
Is profitability necessary for a good IPO?

Ecommerce to eclipse bricks-and-mortar for holiday shopping
Consumers could be brands’ next influencers: report
Nasty Gal suit calls attention to federal law against robotexts and robocalls

Rolex, Cartier, Tiffany are luxury labels with strongest brand intimacy
How to fix shoppers’ fashion fatigue
US-China tensions and Chinese tourism

Consumers moving from conspicuous to conscious consumption: Euromonitor
Porsche links with Star Wars franchise to build fantasy starship
Will Barneys New York retail makeover work?

Broadening definitions of love, commitment present growing opportunities for diamonds
Why luxury marketing can fuel carmakers’ electric dreams
Surprise: 46pc more Chinese individuals at ultra-wealthy level

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now