American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Mickey Alam Khan

mickey@napean.com

Alibaba, looking to introduce US fashion brands to China, will stream New York Fashion Week
Holiday retail sales could diverge based on consumer confidence: Deloitte
Competitive market and changing buyer demands shrink housing supply

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Subscribe now: Full access to 90,000+ articles, reports, videos and images
Macy’s plans for Bloomingdale’s: Reclaim luxury leadership

Models’ suit against Vogue, Moda Operandi: How changes in business affect a company’s legal concerns
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7 fundamentals of effective luxury brand communication

Efficiency, empathy essential for brands to meet CX expectations
Lexus announces winner of design challenge for “better tomorrow”
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Time for luxury stores to go virtual
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images

Which changes in consumer behavior will persist after lockdown?
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Architectural Digest shines spotlight on Black interior designers in digital showhouse

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Bulgari expands long-term CSR initiatives, including COVID research support
Luxury labels fail to truly engage social followers during digital fashion weeks: Fashionbi

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now