American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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SMS text messaging, world’s most successful communications channel, turns 25
From marketing officer to growth leader: Luxury brands reinvent roles
Forever 21’s amended complaint against Gucci highlights need for vigilant enforcement to maintain trademark rights

A stratospheric $450.3M Salvator Mundi sale: Power of brand and rarity prevails
7 key elements of quality
Luxury brands missing LGBTQ opportunity

Last-minute tips for Black Friday marketing
Knockoffs: Implementing an effective and cost-efficient enforcement strategy
How brands and influence marketers can avoid trouble with the FTC

Learnings from China’s Golden Week and how to prep for next year
How to engage luxury consumers through experiential marketing
Why emotion is key to ecommerce

Producing loyalty programs without focusing on incentive-based benefits
Has creative’s well of originality dried up?
Luxury fashion is not ready for sustainability

5 reasons why leaders should sleep more
Chatbots to transform holiday shopping
What makes the Indian luxury consumer tick?

China’s luxury-buying class continues to grow: Hurun
What luxury brands look for in their managers
The Yves Saint Laurent Museums: A portrait of the couturier as an artist

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now