American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Renting, consigning represent new normal for luxury purchases
Mandarin Oriental issues statement after London fire
Luxury labels showcase inclusivity, support during Pride Month

Radically reinventing retail requires tolerance for failure
Sentient Jet serves its Boston roots with Belmont horse sponsorship
Swarovski commissions crystal patches for a cause

Ferragamo exhibit investigates Italians’ impact on Hollywood
Italy’s potential EU exit has investors, brands on edge
Royal wedding dressing boosts luxury fashion labels

Gucci moves spring fashion show to Paris
Innovation, passion and quality are keys to building an evergreen brand
Humans of Fashion Foundation aims for safer fashion industry via connection

In luxury, changing consumer habits are of paramount concern
Luxury valuation is at peak, but investors must be wary of uncertainties
Big ideas, not big budgets, make great luxury advertising: Giovanna Battaglia Engelbert

Luxury brands must cultivate legacy without remaining overly stagnant: Tod’s CEO
Challenges to EU stability offer opportunity to reaffirm strengths
Gen Z desires authenticity, unique experiences from luxury brands

Wedgwood speaks to sustainability, nature via flower shows
Louis Vuitton teams with FIFA World Cup for football fashion
23rd Annual American Art Conference May 18-19 focuses on multiple modernities

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now