American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Chat can let brands solve customers’ problems organically and pain-free
Brands must close the consumer experience gap or risk losing millennials
Choice-rich, information-armed consumers are more empowered than ever

Etihad makes travel plans with Louvre Abu Dhabi
Burberry gives leather remnants second life with Elvis & Kresse
Cartier puts high-jewelry on display in public exhibit

Digital data can help brands modernize their physical experiences
Older consumers just as likely to shop luxury online as millennials
Annastasia Seebohm – Woman to Watch 2018

Technology is means, not end, of improving customer experience: Neiman Marcus
Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
Amid rapidly advancing technology, brands cannot lose sight of customer

Veuve Clicquot mixes sin and Champagne in London event
Roger Dubuis co-founder dies at 79
Lexus aligns its automobiles with Esquire UK’s ephemeral members’ club

Neiman Marcus turns to teens to develop healthy kid-friendly fare
Gucci kicks off 10-year CSR initiative with fur-free pledge
CSR is a non-negotiable service to society

Bulgari brings “made in Italy” hospitality to Beijing
Longines to mark pivotal moments in US history at WatchTime New York
Balmain capsule to bow during televised Victoria’s Secret Fashion Show

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now