American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Vivienne Westwood, K11 share ecological philosophy in Shanghai exhibition
Kering fosters work-life balance, gender equality with parental leave policy
Tom Ford-branded gift under fire after Golden Globe judges nominate “Nocturnal Animals”

Columbia, Parsons students envision selling solutions for luxury brands
Langham Place ensures memorable New York holiday with $150K guest package
Breitling redefines aeronautical heritage by sponsoring flying machine

Miami Art Week draws luxury participants courting creative crowd
Moët inspires women to reach potential via social nominations
Madison Avenue BID to spread holiday cheer, retail traffic in charitable shopping fair

Calvin Klein to stage co-ed runway show for Raf Simons’ debut
Ferrari auctions off last LaFerrari to benefit earthquake victims
Bulgari pays homage to Roman influence in Madrid exhibition

Auctionata/Paddle8 creates context for sales with live storytelling
Bottega Veneta to present joint men’s and women’s shows
Net-A-Porter encourages Black Friday sales via CSR tie-in

LVMH attracts future talent in all-access tour demonstrating visionary spirit
Louis XIII auction raises funds to maintain savoir-faire for future generations
Kering asks men to #BeHerVoice in White Ribbon for Women effort

Moncler pays homage to Americana alongside Madison Avenue opening
Custom Curated Experiences to bring guidance to innovation-seeking executives
Fashion design and business should be holistic, not siloed: CFDA exec

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now