American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Lexus shows its bold, spicier side in custom Sriracha-branded model
Chatsworth House’s fashionable history comes to life in Gucci-sponsored exhibition
Guerlain spurs donations in Movember grooming effort

Safilo puts lens on education with Parsons initiative
Fashion community nudges consumers to go out and vote
Connectivity between company, cause and consumers key to corporate compassion

Who What Wear turns 10 with shoppable exhibit powered by Neiman Marcus
Rolls-Royce’s Art Programme fosters creativity at Art Basel Miami Beach
Furla fine-tunes art advocacy mission with newly inked partnership

Louis XIII serves cognac-centered tasting atop Four Seasons Hotel New York
Peninsula Paris invites guests to sit for studio-quality portraits
Bugatti’s multigenerational artistic talent subject of museum exhibit

Luxury brands take on breast cancer fight with stories, encouragement
Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer
Ralph Rucci, Andre Leon Talley and Robert Burke to speak at 18th annual New York Fashion Conference

Kering educates fashion’s future on sustainable profit and loss methods
Marc Newson, Jaeger-LeCoultre update Atmos Clock to icon of style
Met’s Costume Institute to honor “anti-fashion” in 2017 gala theme

The Plaza practices modern etiquette in new educational program
Opportune time to return to arts patronage model, says Artsy exec
McLaren hosts first ice driving experience in Finland

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now