American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Low consumer trust today is threat to repeat-purchase behavior: Forrester
Young Chinese consumers optimistic about future
Women comprise 54pc of luxury homeowners under 35: report

Client retention, referrals to drive luxury
Issues impacting retailers in 2023
Going global to local with data-driven creative

How marketers can deliver optimal customer experience
Shopping habits, expectations evolve as consumers return to stores: Mood Media
What will successful ecommerce marketing look like in 2022?

Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
How to produce effective digital content
Challenges and opportunities that deliverable-based pricing represents to marketing

FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
British luxury brands look to overhaul UK policies as pandemic woes deepen
Despite weariness about in-store shopping, consumers ready to spend this holiday season

With Amazon Prime Day, the 2020 holiday season is officially here
With Amazon Prime Day, the 2020 holiday season is officially here
Retailers expanding pickup options, facing staff shortages this holiday season: report

2021: What are the Asian wealthy focusing on?
Wealth of world’s richest takes hit amid pandemic: Wealth-X
Billionaire wealth up, as tech, healthcare sectors thrive during pandemic

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now