News

Emotion generated through consumer experience drives brand loyalty

June 25, 2014

Travel companies fail to seize mobile opportunity: BCG

June 23, 2014

Reputation risks arise for luxury brands in emerging markets: report

June 19, 2014

Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

June 18, 2014

Brand experiences biggest driver of auto purchases: report

June 16, 2014

Typecasts about wealthy should be demystified: report

June 12, 2014

Starwood dominates L2’s hotel digital index

June 11, 2014

97 percent of millennials post on social networks while traveling: report

June 11, 2014

Interior Brazilian cities poised to ignite next wave of growth: BCG

June 5, 2014

80pc of affluent consumers prefer to research online: report

May 30, 2014

Luxury brands active on average of 2.2 Chinese social platforms: L2

May 28, 2014

Burberry, Louis Vuitton, Gucci make top 10 in L2 China study

May 27, 2014

60pc of affluent Baby Boomers inclined to use social media: report

May 23, 2014

Burberry’s brand value rose 42pc since last year: report

May 22, 2014

Consumers are fiercely loyal to two brands per category: MasterCard exec

May 15, 2014

Pure digital marketing returns on investment with $12.5B profit growth: report

May 8, 2014

Louis Vuitton still number one in awareness for Chinese: report

May 6, 2014

Newspapers, tablets have highest media engagement levels among affluent: report

April 30, 2014

50pc of fashion and luxury brands don’t feel they have access to best talent: BCG

April 29, 2014

Millennials value heritage more than Gen X’ers: study

April 29, 2014

90pc of product-related online activity in China used to educate: BCG

April 24, 2014