American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Brands face difficulty keeping in-house agency energized
In-store retail challenges impact beauty sector: report
Sponsored influencer posts see greater engagement than organic content

Luxury brands must employ range of strategies in Asia
Affluents want transparent, personalized financial firms: YouGov
Gucci gains ground on Louis Vuitton with passionate social media presence

Wealth management satisfaction climbs as global wealth falls: Capgemini
Global wealth continues to build beyond Europe, North America
Minimalism, convenience continue to shape consumers’ habits

SUVs, blindspot detection deciding factors for purchase across segments: report
Prestige beauty positioning expands beyond price tag: Euromonitor
Luxury shoppers prefer online purchases through branded sites: report

Younger shoppers most interested in AI-powered assistance: Invoca
Consumers expect high return for personal data: A.T. Kearney
Digital natives expect bricks-and-mortar stores to leverage more tech

Hoteliers should approach room service as extension of travel experience
Marketers unprepared for potential recession: report
Luxury labels turn to monobrand sites, WeChat to reach Chinese customers

New vehicles fail to make significant improvements: J.D. Power
Affluent consumers unsatisfied with luxury marketing: YouGov
Chinese twentysomethings propelling luxury goods growth

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now