American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Facebook edges out brand sites as top digital discovery channel
Accessibility, privacy underscore emerging luxury trends
Less than half of affluents optimistic about the economy: Ipsos

U.S. art sales reach record high
Global UHNW population confident about economic outlook
Luxury stocks grow as Chinese slowdown fears subside

More than half of HNW US women defer financial decisions: UBS
Majority of affluent consumers unswayed by advertising
Mobile purchasing maintains upwards trajectory: BRP

Pop idol alliances key for beauty engagement in China: Gartner L2
Omnichannel shoppers 4 times more valuable for luxury brands: Forrester
Ad fraud is rapidly evolving – and the threat is serious

Vehicle subscription market ready to boom: Frost & Sullivan
Changing consumers pushing luxury brands to innovate
Cannabis consumption has potential to impact spirits sales

Gen Z favors personalized, flexible shopping experiences
Cartier, Tiffany among most digitally savvy legacy jewelers
Gen Z fashion shoppers drawn to Amazon, brand sites

Italian brands contributing to revenues of French luxury groups: Mediobanca
Traditional watch brands dominated by Apple, Samsung in smartwatches
Consumers crave self-treating shopping holiday: A.T. Kearney

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now