American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Influencer marketing professionals looking for authenticity, accountability
Lexus, Porsche rank as most dependable 3-year-old cars
Coastal, urban communities “most loved” neighborhoods: report

Direct-to-consumer disrupts all sectors with new customer journey
Southern California home to most expensive, strongest seller’s markets
Education, ethics key for home brands seeking millennial consumers  

Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
Luxury companies consolidate but diversify offerings: report
Book excerpt: Meet the HENRYs

Marketing to millionaires requires tailored approach
Luxury home prices climb as sales drop: Redfin
Moncler, Burberry brand overhauls boost popularity

65pc of consumers want fashion brands to commit to CSR: report
Retailers miss revenues due to unplanned markdowns
LVMH leads luxury stocks rebound

Global destinations must continue to open up to Chinese travelers
Independence, intelligence driving consumer behavior in 2019
Revenue share, mobile traffic continue to grow in fashion ecommerce

Lab-grown diamonds disrupt bridal market with competitive pricing
Incidents of fraud damage retailers’ relationships with consumers
50pc of Chinese affluents plan to increase luxury spending: Agility

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now