American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Opinion

Hear eBay, Saks, Alibaba, Facebook, BCG, Forrester, McCann, Bentley and Harrods at Future of Luxury eConference Sept. 23-24
Armani right-sizes for new era
The new US consumer mindset

Luxury ecommerce spending patterns are different now. Is your online store ready to handle the changes?
How to accelerate your business post-pandemic
The new rules of driving aspiration for luxury brands

A reckoning is coming for retail: Get ready
Why you should not put partnership marketing on hold
Luxury brands must think like gladiators to woo China’s youngest consumers

What are Hong Kong’s hurdles and opportunities for luxury brands?
Has the lockdown forever changed the art, vintage and antiques industry?
Trademark bidding is the kissing cousin of counterfeiting

Winning back the luxury consumer
The Virgilization of Virgil Abloh
Importance of ecommerce for “Made in Italy” post-pandemic

Must-know basics of trade dress law for the luxury goods business
US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon

Key issue to consider: Brand DNA versus customer DNA
5 steps to turning a brand’s sales force into a relationship-building team post-pandemic
The pandemic recession demands a digital response

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now