American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Opinion

How PR can help you salvage the second half of 2020
What Google’s new policy on counterfeit goods listings means for luxury brands
How fashion brands’ new creative direction is affecting content production

How luxury fashion brands’ new creative direction is affecting content production
Sohm v. Scholastic Inc. decision points to cost-effective ways to register copyrights
3 marketing must-haves to prepare for a renewed COVID-19 lockdown

Unique challenges of marketing to moms amid COVID-19
Why businesses must act digital – before it is too late
Legal landmines that brands may face as COVID-19 restrictions are lifted in US

Legal landmines that luxury brands may face as COVID-19 restrictions are lifted in US
Fraud in the Age of Coronavirus
5 laws of post-pandemic financial recovery

Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting
How luxury execs can demonstrate courage in the post-pandemic era
Alternative options for US consultants and small brands not eligible for PPP or EIDL funding

Brands should incentivize consumers to go green
Pandemic as pivot: How will your company emerge from COVID-19?
Buying a brand out of bankruptcy: What are you really getting?

Maintaining a high-touch experience in the new normal
Will sustainability thrive in the midst of the COVID-19 coronavirus?
How and why I am launching my luxury footwear brand

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now