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The rules for mobile landing page optimization and standard landing page optimization are fundamentally different.
All formats of media are blending and this will cause stress to luxury marketers and brands which do not get in front of the curve and start innovating.
By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.
Particularly with fashion retail, successful online selling is closely tied with how well the merchandise is presented.
Consumer spending is the main driver of economic growth and since 5 percent of the nation’s wealthiest households account for about 37 percent of consumer spending, this is a hopeful sign that the economy is in recovery mode.
As mobile becomes increasingly more prevalent in all facets of life as well as business, it is clear that mobile webcasting is definitely headed down this road.
Today, the only thing growing faster than ecommerce may be the pace of transformative technologies and opportunities to connect with consumers.
There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality or the next Pinterest/Instagram.
Keeping pace with the shift to mobile apps is becoming increasingly complex. Marketers must understand the needs of their end user and the different platforms.
One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. Here is one way to measure.
Latin Americans are travelling more, and then coming back home and demanding the experience and the products that they have seen in Tokyo, Milan or Paris.
Most upmarket brands are scared stiff that the accessibility of digital media dilutes the exclusivity essential to luxury branding. But they are wrong.
Although traditional mediums might be struggling to keep advertisers’ budgets in their pockets, mobile advertising has already taken off stealing big spends from other forms of advertising.
The customers of 2012 are not the same as those of 2009 and they bear no resemblance to those of 2000.
I don’t know how many Craftsman hammers are sold annually, but I guess the number is at least in the hundreds of thousands. What does it know about these hammers sold? Next to nothing, I bet.
Creating an app is a great way to get your brand in front of mobile users, but only if it creates a positive user experience for those who download it.
Branded apps often are created in a me-too fashion without a clear understanding of what makes for a great app that will accomplish the goals that the marketer set at the start.
It has only been a few short weeks since you have brought home your twinkling little wonder and already it is doing things – great things – that surprise you.
What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today’s consumers.
By avoiding the effort necessary to identify mobile touch points between the overall business and consumers, some marketers are simply checking the mobile box on their marketing and sales strategy.
It is clear that QR codes have their place. Like any marketing channel, they are not a sure way to reach every single person.
