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An insight into the key issues with tracking cookies on the Apple iOS platform as more consumers migrate to a mobile-first lifestyle.
SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.
What a difference an economic cycle makes. As luxury fashion springs back to life following the recession, the profile of the luxury consumer has changed in surprising ways, and luxury retailers are taking notice.
Building a successful app is no easy task. In a mobile-oriented world, marketers need to anticipate what consumers want before they are even aware of their needs.
Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.
The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.
When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.
For a growing number of organizations, mobile CRM is no longer a luxury. Today, it is a critical requirement for engaging in high-value prospect and customer interactions outside the office.
By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.
We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.
Executives from the mobile commerce industry took the stage at eTailWest during a March 1panel presentation titled, “A 360-degree comprehensive plan to increase sales from your mobile strategy” in Palm Springs, CA.
It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.
Unlike any other marketing tactic, mobile has the unique opportunity to severely disrupt the retail channel in the coming months.
It makes no sense to spend $1 million-plus hosting a site for your desktop users and then investing in a smaller scale third-party hosting service for your mobile users.
The majority of Facebook’s mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.
There are many ways that weak research, combined with poor analysis, can lead to bad conclusions.
It is not surprising that Australians spend the majority of their time outside and opt to surf the Web via their mobile devices rather than run back to their desktops.
A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customer’s key performance indicators, well, strategy-schmatejy.
Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.
As consumers shift their online browsing and buying behavior away from personal computers and toward mobile devices – in particular, tablets – their shopping habits are adapting.
It is strange that app builders spend all of this time creating great experiences once I open the app, but ignore the opportunity to communicate.
