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Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.
Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.
Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.
Content services need differentiation, and brands that transparently offer increased utility in exchange for semi-private information such as location data, address book contacts and photo albums are well received.
As the technology revolution continues to grow at rapid speed, brands have started to look for unique ways to engage with their loyal customers on a personal level, especially while in-store and on the go.
When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.
Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.
Luxury real estate has experienced a revolution in marketing methods and buyer behavior due to a confluence of several key factors.
Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.
Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.
The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.
Will Generation Y ever know anything other than a mobile device as a means of purchasing? The future of mobile payment systems is promising – or threatening – to revolutionize the way we buy goods and services.
Last year, more than 50 percent of all local searches were conducted from a mobile device. More than one out of every two searches that have local intent were made on a mobile device.
When we consider the amount of consumer opportunities on the mobile Web today, another missing feature for mobile shopping is the lack of good advice available to the consumer.
It is no exaggeration to say that advertisers and agencies who want to remain relevant need to get over their fear of mobile marketing – quickly.
We are confused with what to call private and what to call public, what to sanction and what not to sanction. How can we solve small-screen privacy when we haven’t solved our digital angst on the PC?
Examining the benefits of using cookies as opposed to UDIDs, particularly regarding the download lag often encountered with apps and how cookies can address this issue.
Advertisers and agencies can very precisely track and attribute downloads, conversions and even in-app events such as frequent use, purchases and game-level completion.
Social CRM takes the concept of permission and combines it with the prospect’s social makeup, resulting in a better buying experience for both the marketer and the customer.
Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.
The number of downloads is often cited as a measure of a mobile app’s success. Downloads may provide an exaggerated view. So, is an app really necessary?
