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Far too many marketers have made a grave error in stating that they are simply too inundated with meeting the challenges of using the new medium of mobile to apply any deeper racial demographic behavior to the platform.

Mobile commerce can be a powerful channel for sales and marketing success or a fast track to frustration. What makes the difference? Sound product information.

There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.

Like it or not, marketers simply cannot succeed by forcing users to alter their preferred buying behavior. We lost that war, plain and simple.

Given that mobile technology has caught up to the standards that luxury brands have set for their consumer experiences, 2011 will no doubt be the year mobile gets haute.

What is truly different or interesting about luxury brands these days when consumers have such easy access to them? Are luxury brands still banking on heritage or scarcity? Maybe it is time to think about a few more qualities.

With any app, there is the challenge of reaching the consumer at the most relevant moment – the moment that she is most likely to be receptive.

The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context.

A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.

In-app mobile advertising may very well be what marketers need to finally kick the click.

Mobile commerce hit its stride during the 2010 holiday season, with some retailers driving up to 7 percent online revenue through mobile devices.

With smartphone use on the rise, marketers who are not using conversion optimization and Web site personalization techniques on their mobile sites will fall behind as mobile-savvy competitors take the lead.

As Mobile World Congress 2011 in Barcelona, Spain ended last week, one thing was apparent: just 10 months after the launch of the Apple iPad, the tablet market has solidly arrived.

With mobile bar codes, consumers can use their smartphones as a type of scanner, but one that does much more than simply show the price of a product.

The volume and pace we have experienced when designing for Apple products is nothing compared to what is coming with Google’s Android.

Mobile communications at the level of mass adoption that the market is seeing requires comprehensive testing to ensure that the apps are market-ready prior to launch.

When the FCC issued its Network Neutrality ruling in December, the agency declared mobile data providers exempt from that principle. But apparently this was not enough for some parties.

Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers’ purchase decisions.

Expect changes in privacy, mobile marketing, social media, advertising and cause-related marketing as marketing and technology are influenced by market and government forces.

With just days before Valentine’s Day, luxury brands have an opportunity to develop a marketing campaign to attract new customers, drive sales and build lasting customer relationships.

While the traders over on Wall Street took risks aplenty with our money, marketers were waiting for others to take the first few giant steps.