- No categories
The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.
Typical CPMs for mobile video are above $20, with interactive video ad units driving the CPM as high as $30-$35.
If you are an online retailer and you are unsure whether your company has a mobile-optimized site, it almost certainly means you do not. And that is a major problem.
Brands are likely to see tablet formats emerge as the leader for all digital display delivered across platforms such as desktop, tablets and mobile. Traffic is the biggest indicator.
Marketing strategy does not change much from medium to medium. But new media can trip up even smart marketers by distracting us from the tried-and-true with the shiny-and-new.
The ongoing mobile turf war between Apple, Google, Microsoft, Nokia and BlackBerry may change completely with the entry of a new player who will redefine the mobile Internet’s most potent use.
With the ability to tie mobile vouchers, coupons and promotions into a consumer’s location, location-based advertising is not only creating brand awareness, it is also driving sales.
The app frenzy was born in 2008, when the iPhone gave marketers the opportunity to get their brands into the hands of customers, providing immersive, viral experiences. In 2011, the industry has come a long way, providing even more opportunities for brands.
Think through the process of a customer finding, downloading and using your application. What can you provide them that is beyond your Web site or marketing one-sheet?
The only way to capitalize on the potential power of an SMS-based opt-in database is to somehow learn more about each consumer so that brands can effectively market to the person – and not a phone number.
With the rise of mobile usage comes the flood of mobile marketing firms peddling their services and proclaiming they alone are the next big thing. But how much of this is legit, and how much of this is modern day snake oil?
Mobile is on the rise. Everyday there is a new statistic to demonstrate how big mobile is or how big it is going to become.
As online and mobile marketing turn the page on 2010, one thing is clear: privacy and security are center-stage.
How do small and midsize businesses leverage SMS effectively on a pragmatic day-to-day basis? How do they visibly affect customer relationships and drive bottom-line value?
Is there an elephant in the room? Is mobile commerce fraught with security concerns?
The fact that mobile is no longer a fringe medium cannot escape mention. Smartphones account for 40 percent of all phones sold nationwide, and the overall adoption of smartphones and tablets is increasing dramatically around the world.
Key to the development of your mobile site are decisions about the type of experience you want to offer your customers. Each experience can be linked to your business and brand objectives.
The Federal Trade Commission’s proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.
‘Tis the season for predictions, so I thought I would share a few thoughts on what to expect with mobile commerce in 2011.
As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.
Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.
