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The best piece of advice I ever got: focus on the things you can affect. This is advice I have drawn on again and again in my career. It has been a challenge to master, and it is still a work in progress.

Seventy percent of consumers forgo subscribing to a loyalty program because of the time and inconvenience of registration. But 72 percent of consumers affirm that they would be more likely to sign up for a loyalty club through a text message.

In a report by the Trade Survey, 85 percent of consumers reported wanting to touch and feel a product before they buy. That gives Amazon another great reason to believe that its new store concept will work, especially in busy urban markets.

Retail apps that implement a successful user retention strategy will enjoy the benefits of long-term customer value. But those that do not will struggle to reach a positive return on their acquisition investments.

Millennials – now the United States’ largest generation and imminently the future consumers of luxury products and services – are now encountering financial issues and challenges that the Gen-Xers and baby boomers never encountered when they were young adults.

Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.

Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.

Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.

The cult of the interior Designer with a big D, rife with conceptual ideas, may be giving way to a collective of creative experimenters obsessed with working with their hands.

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Luxury brands are focused on high-tech smoke-and-mirrors to create even more dazzling and awe-inspiring impressions of their brands that flash up on the screen of consumers’ computers, tablets and mobile phones.

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

The Swiss-made brand has been devalued. It is time to find something new to say, or something more pared back.

Ecommerce is becoming a major force in the beauty industry, representing 6 percent to 8 percent of total sales with steady growth projected, according to A.T. Kearney.

To keep holiday gatherings peaceful and happy, there is a rule in my house: we do not discuss politics.

Without a standardized pricing model, there is a huge amount of room for diamond dealers to take advantage of consumers.