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Compared to other generations, millennials are 20 percent more likely to look at the elements of L.A.T.T.E. when making shopping decisions.

Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?

The way modern women access and experience beauty is more dynamic and varied than ever before, which poses an important question: How to create desire and allure while still engaging with a modern luxury customer?

Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.

So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.

November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.

You have probably heard it too many times to count: “2016 is the Year of Mobile.” Come to think of it, you probably heard “2015 is the Year of Mobile” last year and “2014 is the Year of Mobile” before that and “2013 is the Year of Mobile” before that.

Alleged kickbacks and rebates have stirred suspicion and distrust between advertisers and agencies following the recent report from the Association of National Advertisers. Yet the controversy over transparency is overlooking a much bigger issue challenging the conventional agency-advertiser relationship: compensation.

Inboxes are still plagued by spam, social media has turned into an ad platform, and even modern solutions such as live chat are often impersonal and difficult to use.

The digital presence of luxury brands has affected offline sales. Luxury shoppers tend to research online before taking the plunge and spending big. For the luxury retailers, there is a lot of potential riding on strong Web performance, particularly speed and availability.

The Trump victory and ascendancy to the highest office in the United States has thrown fashion and luxury brands into a tizzy – not surprising given that they had overwhelming thrown their weight behind Hillary Clinton.

Having a voice and being understood could be crucial as, given its strong international focus, the stakes for British luxury are perhaps higher than for other parts of the economy.

It is no longer sufficient to just count more ad placements. A wider, holistic monetization approach is required here, with some greater focus on cross-channel expansion, mobile strategy, native ads and offline marketing channels.

Mobile ads grew by 66 percent from 2014, compared to just 5 percent for desktop ads, and the mobile ad market in the United States is now estimated at $22 billion, based on data that shows consumers spending 25 percent of their time on mobile devices.

It is hoped that President-elect Donald Trump’s broad business experience will lead him to understand the value that advertising plays in our economy.

The black swan is a theory that was developed by Nassim Taleb that helps explain the Donald Trump victory and why it was missed by experts.

The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.

Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.

Brands are facing a challenge of ensuring that influencers are promoting their message, vision and product in a way that builds the company’s brand first and foremost – rather than the influencer prioritizing his or her own brand.