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For many marketers, the missing link in enabling mobile to take off relates to the perception that measuring ROI in mobile is not possible.

Mobile may not make sense for every marketer and industry out there.

Your marketing team’s brand paradigm must evolve from product flogger to consumer ally – and trust me, this is a move worth making.

We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.

Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users.

In online advertising, luxury travel is a game with its own rules. Reaching affluent travelers who are in a buying frame of mind can be tricky – travel is always a high-ticket item.

In retailers’ haste to get a mobile solution to help manage business from afar, we need to slow down a little to consider four areas of mobile business intelligence for retail that will either make or break your investment.

Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.

Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.

Mary Meeker and the folks at venture capital firm Kleiner Perkins Caufield & Byers May 29 presented their annual “Internet Trends Report” at the D: All Things Digital conference.

In the late 1920s, a piece of land at the crossroads of scenic Avenue de l’Alma (now Avenue George V) and Avenue Pierre 1er de Serbie was put up for sale by the Paris city hall.

What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.

What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.

With more consumers turning to smartphones to handle logistical elements of trips and travel, in the eye of the traveler, social media has become a necessary communications tool to receive efficient, real-time customer service.

A bigger battle for the consumer’s attention is quietly underway that will evolve showrooming beyond the store.

The “cookie economy” upon which so much of the Internet is reliant does not quite translate in the world of disparate mobile devices and platforms.

In the 2010s, when industry after industry is being rudely disrupted, we may need to be more unreasonable about our search for solutions and our adaptation to the new status quo.

Few bricks-and-mortar retailers have taken full advantage of the opportunity to marry their location-based product inventory with shoppers’ location-based product demand.

Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.

It might be hard to believe, but tablets are not mobile devices and here are four reasons why.

According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.