- No categories
With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.
This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.
When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.
Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?
Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.
The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.
The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.
Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.
If you are reading this, you probably work for a marketing agency or in a marketing role for your company. Like me, you are likely on the road a lot and working after-hours from home. Your life is already very mobile.
Recent articles have profiled how selective luxury hotels are actively involving staff in redesigning the patron experience. The assumption is that employees know what customers request and can anticipate their needs, creating an improved customer experience.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
If you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.
Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.
After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
The luxury industry operates in an amazing inversion to most economic drivers. When economic times are bad, luxury does well. When economic times are worse, luxury does better.
Today’s affluent consumer is younger with certain digital expectations. If luxury brands do not meet those expectations, they will miss out on a huge opportunity.
Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.
The Asian appetite for luxury manifests itself differently from that in the West. That came out loud and clear at Luxury Keynotes in Singapore.
By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d’etat.
