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Here are ideas for using site search navigation to grab the attention of the often-fickle fashion and beauty consumer.

I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.

It is only a few days after the announcement that conglomerate PPR is changing its name to Kering and the snide remarks continue.

The elephant in the room at the Galaxy S4 smartphone launch in New York was Android. Not one word about the Google-owned operating system. Is all well in Camelot?

Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?

What we are noticing is that many luxury brands are choosing to skip the call to action in their mobile banner ads.

This is not the airline industry I thought it would be. Nor, I suspect, the industry that people a generation older than me envisioned a few decades ago.

With Chinese New Year – the Year of the Snake – and Carnivale both happening last month, I wanted to offer a few viewpoints on these two very hot countries: China and Brazil.

There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.

To get a sense of how important phone sales are to the U.S. economy, add together the 2012 revenues of Microsoft, Apple and Google. Multiply that number by 3 and you get nearly $900 billion, or the annual sales driven by call centers in the U.S.

The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

When we talk about RTB in the online advertising industry, we are typically talking about “real-time bidding,” or programmatic buying, aka the “race to the bottom.” It is not a place any luxury brand wants to be.

If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.

Facebook announced significant updates to its news feed last week which could have key implications for luxury marketers.

The problem is that consumers are much less likely to visit a marketer’s site if a marketing email is viewed on a smartphone, compared to a desktop computer.

Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.

With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head – including the principles of traditional mass audience advertising.

The top three sites with the largest mobile audiences are Google, Yahoo and Facebook, each of whose mobile audiences are approximately 50 percent the size of their desktop audiences.

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

Without a means of bridging the divide between QR codes and social media, marketers will not reach their true target audience.