Marketing

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Positive feedback, relevant information key to drawing in new consumers

June 19, 2019

Brands fail to consistently improve customer experiences: Forrester

June 18, 2019

5 tips to help with your presentations

June 17, 2019

Customer satisfaction hinges on fulfilling specific needs: Forrester

June 12, 2019

Single worst brand-building mistake a company can make?

June 10, 2019

Coordinated, prominent product placement most effective: study

June 4, 2019

Millennials to inherit $68tn, will spend on values

May 30, 2019

Luxury brands can leverage inclusivity for differentiation: Coresight

May 16, 2019

Luxury brands must become more familiar with Indian affluents: Agility

May 15, 2019

What is your data worth? Coffee and croissant? How about a job?

May 14, 2019

HENRY women have outsize impact on consumer spending

May 10, 2019

Marketers not yet leveraging AI to full potential: Forrester

May 9, 2019

Key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report

May 7, 2019

Ad fraud decreasing despite increase in digital ad spend

May 1, 2019

Luxury labels invest in influencer marketing with bigger budgets

April 30, 2019

Sustainability influencing today’s experience-first luxury business

April 24, 2019

Collaborations capturing attention of younger luxury buyers

April 19, 2019

Social media users more trusting of peers, influencers than brands

April 18, 2019

Fashion sites see more traffic, sales from mobile searches than social media

April 16, 2019

Social listening should be centerpiece of luxury brands’ social media strategies: NetBase

April 10, 2019

Asian millionaires looking to spend on travel, hard luxury goods

March 22, 2019