Marketing

No categories

Instagram Stories now key to influencer marketing: survey

Efficiency, empathy essential for brands to meet CX expectations

Which changes in consumer behavior will persist after lockdown?

Post-COVID-19 consumers will continue shift to values-based, digitally-savvy brands: Forrester

75pc of consumers unlikely to share branded hashtag: study

Brand awareness declining with Gen Z

Special invite to join State of Luxury 2021 survey – respondents get exec summary

Brands must continue to adapt CX to maintain customer relationships: KPMG

Influencer brand tribes hold promise post-COVID-19

Personalized Web site, email experiences most likely to increase brand loyalty

Hear eBay, Saks, Alibaba, Facebook, BCG, Forrester, McCann, Bentley and Harrods at Future of Luxury eConference Sept. 23-24

Facebook, Instagram users see the most paid posts: study

The new US consumer mindset

How marketing will have to change in a homebody, digital economy

Luxury brands must deliver purpose in post-pandemic world

Marketers take to content marketing despite reservations over ROI, measurement

The pandemic recession demands a digital response

How fashion brands’ new creative direction is affecting content production

Instagram-active UHNWIs are re-engaging with travel and luxury goods

Gartner outlines 10 data and analytics trends every marketer should know

Lexus and Sephora lead among luxury brands on Forrester’s CX report