American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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How to use TikTok for influencer marketing campaigns
The future of privacy with Apple’s iOS 14 updates
Why luxury brand hate matters

Meeting changed customer engagement expectations
Reinventing market research in the era of consumer data empowerment
How luxury brands will leverage digital to deepen the VIP experience

Why direct mail never deserved to go out of fashion
Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
5 trends that will affect sales craft in 2021

Connections redefined: What authenticity really means
7 trends to watch in luxury influencer marketing in 2021
How print can help luxury brands connect with digital consumers

Why HENRYs still should be a key target for luxury brands
5 steps to designing and implementing a client win-back program
How marketers can gain from AI chatbots

10 insensitive words you need to stop using right now
Essential email marketing tips for luxury brands
Connecting with customers where they are during challenging times

Omnichannel is still the future of consumer buying: Forrester
Affluents in Asia looking to reward themselves post-COVID: Agility
Changing behaviors, priorities could usher in new luxury consumers post-COVID

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now