Marketing

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Marketers take to content marketing despite reservations over ROI, measurement

July 15, 2020

The pandemic recession demands a digital response

July 2, 2020

How fashion brands’ new creative direction is affecting content production

June 30, 2020

Instagram-active UHNWIs are re-engaging with travel and luxury goods

June 26, 2020

Gartner outlines 10 data and analytics trends every marketer should know

June 23, 2020

Lexus and Sephora lead among luxury brands on Forrester’s CX report

June 22, 2020

5 laws of post-pandemic financial recovery

June 18, 2020

Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting

June 16, 2020

US advertiser lobby ANA commits to racial equality in advertising and marketing

June 9, 2020

3 steps brands can take to boost bottom line by creating behavior change

June 5, 2020

Remote storytelling: Real-time persuasion in a virtual setting

June 5, 2020

How tribe marketing engages consumers as online becomes more important to brands

June 2, 2020

McKinsey to business: Reconstruct for future, not solve for past

June 1, 2020

Marketing psychology: 5 principles of human behavior

June 1, 2020

Why normality should never be an aspiration

May 28, 2020

After COVID-19, changes in customer behavior are a certainty

May 22, 2020

Shortening the recovery time for luxury retail: Re-boarding the workforce

May 21, 2020

How luxury brands can earn the loyalty of younger customers

May 15, 2020

Luxury business to contract by 20-35pc this year: Bain update

May 12, 2020

How to be a successful and persuasive communicator while working remotely

May 12, 2020

US advertiser lobby ANA drafts media buyer’s guide for picking data providers

May 11, 2020