Marketing

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5 laws of post-pandemic financial recovery

Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting

US advertiser lobby ANA commits to racial equality in advertising and marketing

3 steps brands can take to boost bottom line by creating behavior change

Remote storytelling: Real-time persuasion in a virtual setting

How tribe marketing engages consumers as online becomes more important to brands

McKinsey to business: Reconstruct for future, not solve for past

Marketing psychology: 5 principles of human behavior

Why normality should never be an aspiration

After COVID-19, changes in customer behavior are a certainty

Shortening the recovery time for luxury retail: Re-boarding the workforce

How luxury brands can earn the loyalty of younger customers

Luxury business to contract by 20-35pc this year: Bain update

How to be a successful and persuasive communicator while working remotely

US advertiser lobby ANA drafts media buyer’s guide for picking data providers

Filling 5 consumer needs to ensure your brand survives COVID-19

Voice of employee is brand’s greatest customer experience asset

How luxury brands can innovate in digital

Premium publishers experiencing slight rebound in ad spend projections

7 rules for reinventing your luxury business model post-pandemic

Relatable influencers are key to future of luxury