American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Media/publishing

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How marketers should look beyond third-party cookies with Google Chrome phaseout
Brands should combine online media with offline channels for consumer attention
Roadmap from midcareer professional to entrepreneur

The niche world of ultra-luxury brands
FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
FT Business of Luxury Summit 2020 focuses on luxury after the lockdown

10 insensitive words you need to stop using right now
Marketers take to content marketing despite reservations over ROI, measurement
Media could have more important impact on luxury business: Launchmetrics

ANA, largest trade body for US advertisers, opposes Trump executive order treating social media companies as publishers
Beauty marketer Leonard A. Lauder to spill it all in upcoming autobiography
How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome

5 content marketing tactics publishers need for 2020
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Publishers shift focus from advertiser to customer

Affluent listening of podcasts by generation and gender up
Why you are hearing from American Marketer
Introducing American Marketer

Digital driving majority of luxury ad spend growth
Luxury homebuyers look for less square footage in second home
Pairing print with online units results in ad uplift of 53pc, spurs sales: Vogue, YouGov

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now