Media/publishing

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Print’s dominant role in luxury ad spend to succumb to digital: Zenith

Barron’s strategy to target millennials: launch new finance title

Print resiliency apparent 40 years on from Ipsos’ Affluent Survey debut

Mobile preferred over print magazines for fashion inspiration, sales: report

Ads on newspapers’ sites garner most favorable consumer reaction: report

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

Affiliate marketing offers alternative to crowded content marketplace: Forrester

Fewer marketers plan to use native ads in 2016: report

Print advertising dip may show signs of weak titles, not shrinking market

70pc rise in menswear sales generated by the “affluennial” male consumer: survey

Publisher performance on Instagram skyrockets 133pc

12pc of advertisers never successfully serve a rich media ad on mobile: report

Instagram advertising shows strong potential for luxury brands: L2

Traditional media brands must adapt by merging content with tech: L2

Millennial women using technology are driven, not distracted: Refinery29

60pc of affluent Baby Boomers inclined to use social media: report

92pc of affluent consumers made online purchase in Q4 of 2013: report

Number of luxury consumers to reach 440 million by 2020: BCG

Magazines rank as most engaging ad platform for affluent consumers: report

93pc respondents engage with print ads: British Vogue

63pc of ultra-affluent consumers find newspaper advertising most effective: report