Media/publishing

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Print’s dominant role in luxury ad spend to succumb to digital: Zenith

April 19, 2017

Barron’s strategy to target millennials: launch new finance title

December 8, 2016

Print resiliency apparent 40 years on from Ipsos’ Affluent Survey debut

September 29, 2016

Mobile preferred over print magazines for fashion inspiration, sales: report

September 12, 2016

Ads on newspapers’ sites garner most favorable consumer reaction: report

June 28, 2016

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

April 22, 2016

Affiliate marketing offers alternative to crowded content marketplace: Forrester

February 5, 2016

Fewer marketers plan to use native ads in 2016: report

January 7, 2016

Print advertising dip may show signs of weak titles, not shrinking market

November 10, 2015

70pc rise in menswear sales generated by the “affluennial” male consumer: survey

October 8, 2015

Publisher performance on Instagram skyrockets 133pc

August 24, 2015

12pc of advertisers never successfully serve a rich media ad on mobile: report

July 14, 2015

Instagram advertising shows strong potential for luxury brands: L2

July 2, 2015

Traditional media brands must adapt by merging content with tech: L2

July 1, 2015

Millennial women using technology are driven, not distracted: Refinery29

June 8, 2015

60pc of affluent Baby Boomers inclined to use social media: report

May 23, 2014

92pc of affluent consumers made online purchase in Q4 of 2013: report

April 17, 2014

Number of luxury consumers to reach 440 million by 2020: BCG

February 3, 2014

Magazines rank as most engaging ad platform for affluent consumers: report

August 6, 2013

93pc respondents engage with print ads: British Vogue

July 5, 2013

63pc of ultra-affluent consumers find newspaper advertising most effective: report

June 12, 2013