American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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4 ways predictive messaging can elevate your campaign
3 ways AI helps advertisers measure campaigns better
Measuring the impact of holiday sales on US small business

Comfort is No. 1 aspirational luxury as younger consumers stress
Debunking 6 common market research myths
Low consumer trust today is threat to repeat-purchase behavior: Forrester

Young Chinese consumers optimistic about future
Women comprise 54pc of luxury homeowners under 35: report
Client retention, referrals to drive luxury

How marketers can deliver optimal customer experience
Shopping habits, expectations evolve as consumers return to stores: Mood Media
British luxury brands look to overhaul UK policies as pandemic woes deepen

Despite weariness about in-store shopping, consumers ready to spend this holiday season
With Amazon Prime Day, the 2020 holiday season is officially here
With Amazon Prime Day, the 2020 holiday season is officially here

Retailers expanding pickup options, facing staff shortages this holiday season: report
2021: What are the Asian wealthy focusing on?
Wealth of world’s richest takes hit amid pandemic: Wealth-X

Billionaire wealth up, as tech, healthcare sectors thrive during pandemic
Luxury stocks end September on a high note, but is trouble ahead?
Luxury brands have wealth of opportunities as UHNWI successfully manage crisis

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now