American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Travel and hospitality

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46pc of affluent households have taken a cruise in past 10 years: report
77pc of affluent millennials optimistic about economy: report
Expert content lifts purchase intent more than branded user-generated media

70pc of travelers value hotel’s Web site, app in booking decisions: report
Number of luxury consumers to reach 440 million by 2020: BCG
The global retail store is dead, claims BCG

Population of ultra-wealthy Chinese to surpass Japanese by 2026: report
L2 Think Tank is 2013 Luxury Researcher of the Year
86pc of travel agents report rising or consistent bookings: report

Brands deemed overrated as affluent consumers weigh value: study
Projected luxury purchase plans hold steady for next 12 months: report
Fairmont, Burberry excel digitally in Middle East: L2

88pc of hotel brands feature mobile-optimized site: L2 Think Tank
Virtuoso stresses importance of catering to top tier customers
14pc of luxury brands offer advanced Russian Web site: L2 Think Tank

88pc of affluent adults plan to travel for pleasure this year: report
66pc of online searches for luxury hotels generated by US consumers: report
52pc of consumers used a mobile device when booking travel in the last 90 days

One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank
InterContinental shows digital expertise: L2 Think Tank
Ultra-affluents most likely to spend money on travel, electronics: study

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now