American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Travel and hospitality

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Travelers most receptive to ads when beginning to research: report
Pre-recession sales unlikely to return, says MasterCard Advisors exec
As travel expands, consumer segmentation offers best practice hints

UK travelers more mobile-savvy than U.S. counterparts: report
TripAdvisor, regional search prime opportunities for hotels: L2
Millennials, older generations have formed two distinct luxury economies: YouGov

Mobile payments lag in travel sector, tablets still a big driver
Honeymooners look for action, not just romance and relaxation
Travelers skeptical and unaware of sustainable accommodations: report

Luxury resorts top travel destination for private jet owners
Duty-free is the sixth continent for luxury retail, says McKinsey partner
81pc of Chinese travelers plan to shop while abroad in 2016

Strong digital presence is primary tool in regaining margins: L2
50pc of Chinese consumers seek best, most expensive product: McKinsey
Growing UHNW women population demands targeted strategy: report

Mainland Chinese consumer confidence tops that of Hong Kong peers: report
Travelers interested in history and culture of locale: Fairmont
China’s growing middle class presents boundless opportunity for attentive brands

Continental Europe, North America responsible for 50pc of UK luxury brand revenue: report
Hard luxury dominates duty-free retail with revenue shares exceeding 32pc: report
Zika virus less likely to impact plans of wealthiest travelers: report

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now