American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Fashion’s Soft Power Club: Reshaping to recover and the resurgence of slow
Cultural awareness crucial for brands to reach affluent Black travelers
Shoppers returning to stores, but limiting time and spending

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Ferragamo enlists great and good to narrate podcast episodes from founder’s autobiography
75pc of consumers unlikely to share branded hashtag: study

For one’s own pleasure: Luxury’s return to discretion
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Veuve Clicquot seeks bold women for entrepreneurial award

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5 driving forces behind the branded furniture hype
11 ways to gain the trust of prospects and customers

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Subscribe now: Full access to 90,000+ articles, reports, videos and images
Kenzo Parfums brightens Parisian gardens in Louvre partnership

Luxury brands should focus on digital to survive slowdown: Forrester
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WeChat Luxury Index: Seizing new digital opportunities

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From a partner: Walpole’s Festival of Luxury Marketing Sept. 7-11
Brand awareness declining with Gen Z

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now