American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
US financial tracking, compliance and planning growing more complex: PL Accounting Solutions’ Pooja Loomba
How we did it: Reaching advertisers with advertising in new ways
Will AI prompt a marketing revolution?

How brands can improve return on ad spend with partnerships
How Gen Z is driving new trends in jewelry-gifting
9 counterintuitive trends in AI

Have your digital marketing assets outgrown Google Drive?
How small businesses can optimize digital marketing
Next frontier of contextual advertising: Your living room

Buyer signals that matter and how retailers can use them
Treasure Data named leader in debut Gartner Magic Quadrant for customer data platforms
Smart strategies for a successful 2024 gift return season

AI will make analytics an essential input to creative
How marketers should look beyond third-party cookies with Google Chrome phaseout
Measuring the impact of holiday sales on US small business

Brands should combine online media with offline channels for consumer attention
Ecommerce’s pitfalls: Diving into FTC’s mail order rule
CMO must excel in 4 key areas for corporate storytelling, growth

Are you customer-obsessed? Here is why you should be
What does it take to be a CMO of the future?
How to install purpose in your brand and company

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now