American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Subscribe now: Full access to 90,000+ articles, reports, videos and images
July 16, 2020
NRF, absent of White House enthusiasm, calls on US retailers to create nationwide mask policy
July 15, 2020
Marketers take to content marketing despite reservations over ROI, measurement
July 15, 2020

Subscribe now: Full access to 90,000+ articles, reports, videos and images
July 15, 2020
Importance of ecommerce for “Made in Italy” post-pandemic
July 15, 2020
UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19
July 14, 2020

Subscribe now: Full access to 90,000+ articles, reports, videos and images
July 14, 2020
Must-know basics of trade dress law for the luxury goods business
July 14, 2020
Asian affluent consumers’ mindset post-pandemic
July 13, 2020

Subscribe now: Full access to 90,000+ articles, reports, videos and images
July 13, 2020
US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
July 13, 2020
Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
July 10, 2020

Global wealthy begin shift to sustainable investing with pandemic overhang
July 10, 2020
Subscribe now: Full access to 90,000+ articles, reports, videos and images
July 10, 2020
Subscribe now: Full access to 90,000+ articles, reports, videos and images
July 9, 2020

High-value country house market is strongest performer in UK: Knight Frank
July 8, 2020
Subscribe now: Full access to 90,000+ articles, reports, videos and images
July 8, 2020
US luxury is well positioned to recover post-crisis: Coresight
July 8, 2020

5 consumer segments will shape demand post-pandemic, with shift in values: EY
July 7, 2020
Subscribe now: Full access to 90,000+ articles, reports, videos and images
July 7, 2020
Key issue to consider: Brand DNA versus customer DNA
July 7, 2020

LATEST HEADLINES
MOST POPULAR
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions