American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Webinar on May 13: China Luxury Rebound: Lessons for Other Markets
May 12, 2020
Luxury business to contract by 20-35pc this year: Bain update
May 12, 2020
How the travel and tourism industry can recover from COVID-19
May 12, 2020

Return trip: How the travel and tourism industry can recover from COVID-19
May 12, 2020
How to be a successful and persuasive communicator while working remotely
May 12, 2020
US advertiser lobby ANA drafts media buyer’s guide for picking data providers
May 11, 2020

Women, boomers feel less safe in store dressing rooms, testing beauty products and working with sales staff: study
May 11, 2020
Beauty marketer Leonard A. Lauder to spill it all in upcoming autobiography
May 11, 2020
Privacy will be the new luxury in travel post-COVID-19
May 11, 2020

Beauty industry not hit as hard as other sectors by pandemic
May 11, 2020
Book excerpt: The End of Marketing
May 11, 2020
Coronavirus killed the modern aspiration economy. What comes next?
May 8, 2020

Half of fashion suppliers will face financial issues in next six months
May 8, 2020
How AI can help retailers using markdowns to dispose inventory
May 8, 2020
5 steps to compelling digital brand stories
May 7, 2020

Filling 5 consumer needs to ensure your brand makes it through COVID-19
May 7, 2020
Filling 5 consumer needs to ensure your brand survives COVID-19
May 7, 2020
Shape of post-COVID-19 retail
May 6, 2020

Voice of employee is brand’s greatest customer experience asset
May 6, 2020
10pc increase in online penetration could cause 5pc drop in store profitability: McKinsey
May 5, 2020
Status spirits market on the rise, and likely to endure recession
May 5, 2020

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions