American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Luxury items are becoming a luxury in COVID-19 shutdown
Preparing to reignite your luxury business post-pandemic
CARES Act: What it means for US consumers in simple terms

Luxury executives expect shutdowns to go on for months
Marketing during the economic downturn
Sophie Theallet suit: Legal enforcement in the age of social media marketing

20 tips for luxury brands to remain relevant during the COVID-19 lockdown
UK consumers changing shopping behavior as COVID-19 measures tighten
5 content marketing tactics publishers need for 2020

Luxury business, while resilient, likely to contract $66B to $77B in 2020
New US SHOP SAFE bill holds online platforms liable for counterfeits. Next steps luxury brands must take
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect

How dramatically are US retail consumer trends shifting amid the COVID-19 crisis?
3 likely shifts in consumer behavior after COVID-19
Mall traffic started dropping in early March ahead of lockdowns

8 tips from CMOs to keep your business healthy in this challenging time
Press ahead with digital transformation as pandemic births connected customer
Employee loyalty, already strained pre-virus, now under severe test with furloughs and layoffs

57pc of employees would take a pay cut for better health and retirement benefits
How a digital Shanghai Fashion Week will affect offline showrooms
New York, big domino of luxury, falls silent

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now