American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
3 likely shifts in consumer behavior after COVID-19
March 25, 2020
Mall traffic started dropping in early March ahead of lockdowns
March 24, 2020
8 tips from CMOs to keep your business healthy in this challenging time
March 24, 2020

Press ahead with digital transformation as pandemic births connected customer
March 24, 2020
Employee loyalty, already strained pre-virus, now under severe test with furloughs and layoffs
March 23, 2020
57pc of employees would take a pay cut for better health and retirement benefits
March 23, 2020

How a digital Shanghai Fashion Week will affect offline showrooms
March 23, 2020
New York, big domino of luxury, falls silent
March 20, 2020
Consumers making more online purchases amid coronavirus crisis
March 20, 2020

How to inoculate your business against an economic slowdown with high-leverage marketing
March 20, 2020
Spot survey finds 86pc Chinese consumers to spend less this year
March 19, 2020
Postcard from the edge: An uneasy truce in Hong Kong
March 18, 2020

Federal government needs to act quickly to put floor under US economy
March 17, 2020
Vogue’s Anna Wintour comes out swinging against Trump, postpones New York’s Met Gala
March 17, 2020
Is this the end of runway shows?
March 16, 2020

81pc of wealthy Chinese interviewed see sense of normality returning by mid-June
March 13, 2020
Asian millionaires take to “revenge spending,” signaling hope post-coronavirus
March 13, 2020
Digital engagement increasingly influences beauty purchases
March 13, 2020

Launching a mobile app successfully
March 13, 2020
Learning from others: Launching a mobile app successfully
March 13, 2020
5 tips to help you have the “money talk” with your partner
March 12, 2020

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions