American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Consumers making more online purchases amid coronavirus crisis
How to inoculate your business against an economic slowdown with high-leverage marketing
Spot survey finds 86pc Chinese consumers to spend less this year

Postcard from the edge: An uneasy truce in Hong Kong
Federal government needs to act quickly to put floor under US economy
Vogue’s Anna Wintour comes out swinging against Trump, postpones New York’s Met Gala

Is this the end of runway shows?
81pc of wealthy Chinese interviewed see sense of normality returning by mid-June
Asian millionaires take to “revenge spending,” signaling hope post-coronavirus

Digital engagement increasingly influences beauty purchases
Launching a mobile app successfully
Learning from others: Launching a mobile app successfully

5 tips to help you have the “money talk” with your partner
Coronavirus is a headwind for search advertising, but the outlook remains promising
After coronavirus, what is next for travel and tourism?

Al Ries to luxury marketers: Hold off on sales, or damage brand perception
New York Auto Show, expecting 1M visitors next month, moved to late summer over virus scare
8 fashion designers make final round of LVMH Prize as jury beefs up with house stars

Cyclicality, coronavirus and luxury consumers
Luxury marketers: Keep calm and carry on
UKFT, in coronavirus guidance, recommends “business as usual” attitude for trade shows

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now