American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Email, app top channels as US consumers plan majority of holiday shopping online
Bentley, Church’s, Smythson, Burberry and dunhill among winners of 2019 Walpole British luxury awards
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)

Why you should be spying on your competitor’s social ads
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Altiant’s Meryam Schneider: Luxury Woman to Watch 2020

Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)

Value-driven positioning can prompt consumers to switch brands
FTC gets serious about misleading influencer marketing
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Technology plays vital role in dealership satisfaction
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Gold jewelry faces perception hurdle in gaining Gen Z buyers

3 key factors that drove Alibaba’s 2019 Singles’ Day success
Geopolitical, economic uncertainty slowing luxury real estate pricing growth
Register Now: Luxury FirstLook 2020 New York Jan. 15

Blue is theme of 21st Annual Fashion + Design Conference Nov. 14-16 in New York
Register Now: Luxury FirstLook 2020 New York Jan. 15
Fast, transparent response to crises breeds continued brand loyalty

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now