American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Connections redefined: What authenticity really means
7 trends to watch in luxury influencer marketing in 2021
How print can help luxury brands connect with digital consumers

Why HENRYs still should be a key target for luxury brands
5 steps to designing and implementing a client win-back program
FT Business of Luxury Summit 2020 focuses on luxury after the lockdown

How marketers can gain from AI chatbots
10 insensitive words you need to stop using right now
How the design industry is adopting the luxury business model

What to expect on Singles’ Day 2020
Essential email marketing tips for luxury brands
Bulgari supports historic preservation in new exhibit

Loews streamlines digital, hybrid event offerings for corporate travelers
Pandemic likely to lead to resurgence in luxury wellness travel
Hugo Boss inspires efforts toward sustainability in new campaign

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NetJets takes further steps to improve carbon footprint
British luxury brands look to overhaul UK policies as pandemic woes deepen

Subscribe now: Full access to 90,000+ articles, reports, videos and images
Connecting with customers where they are during challenging times
Despite weariness about in-store shopping, consumers ready to spend this holiday season

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now